Measure what matters
We align on homepage, category, article, and conversion URLs before testing. Lab and field data both count so fixes target what users experience.
Baselines are captured so before/after is evidence, not storytelling.
We find what slows your site, fix it in priority order, and report before/after on the URLs that matter — not PDF-only advice.
Core Web Vitals optimization starts with an audit of theme, plugins, hosting, and front-end delivery — then a ranked backlog tied to business impact. We remediate: queries, assets, caching, and template changes that move LCP, INP, and CLS on real user metrics, not only lab screenshots.
WordPress speed optimization is useless if the next campaign undoes it. We agree targets on priority templates and document what must stay true at release so PageSpeed does not cliff after go-live. When the fix needs a deeper rebuild, WordPress Development or Design to Code can pick up the same backlog.
We align on homepage, category, article, and conversion URLs before testing. Lab and field data both count so fixes target what users experience.
Baselines are captured so before/after is evidence, not storytelling.
Priority templates Homepage, category, article, and conversion URLs agreed before testing — so remediation targets what drives traffic and revenue.
Lab & field Both count. Fixes target what users experience, not only Lighthouse screenshots.
Traced to owners Metrics mapped to concrete templates, scripts, and images — no generic “compress images” slide without URLs.
Before / after Baselines captured so every batch has evidence, not storytelling.
Issues grouped by impact, risk, and dependency so work stages across sprints. Quick wins versus structural changes are called out explicitly.
You get a plan your team can own — or we implement when the engagement includes build capacity.
Impact vs risk Quick wins versus structural changes called out explicitly so sprints stay honest.
Dependencies Theme, plugin, and hosting levers sequenced so one fix does not block the next.
Global load Plugins that duplicate work or load everywhere identified with deactivation or replacement options.
Editor risk notes Compliance and publishing impact included so ops are not surprised after a cleanup.
We implement fixes when scoped to build — theme, plugin, media, JS, and hosting levers documented for handoff.
Retest after each batch until targets are met or trade-offs are explicitly accepted.
Theme & assets Queries, media, and template changes that move the metrics — implemented when the engagement includes build capacity.
JS & third parties Script tax reduced with owners and acceptance criteria, not a one-time “optimize” pass.
Server, CDN & app Cache layers reviewed together — including Cloudflare and host panels when the fix lives there.
Release guardrails What must stay true at release documented so the next campaign does not cliff PageSpeed after go-live.
WordPress builds, ecommerce, and performance that survives launch.
Custom themes, plugins, headless frontends, migrations, integrations, and senior support — one accountable build partner.
See WordPress buildsFigma to Code — production HTML/CSS/JS, WordPress, or another frontend stack. Pixel-faithful, without page-builder bloat.
See Design to CodeWooCommerce and Shopify stores built to convert and stay fast under catalog and campaign load.
See ecommerceRanked audits, hands-on remediation, and before/after on the URLs that matter.
See Core Web VitalsWe reply with a prioritized technical backlog — performance, stability, and conversion friction called out explicitly.